branding | 2018 - in process
crowns up is a girls youth organization based in nashville, tn, serving middle school and high school aged girls. the brand direction for this organization is focusing on the ideas of prestige, excellence and honor, while maintaining a youthful and modern design approach. this focus has influenced color scheme, typography, and pattern choices, as well as the logo design. the completion of this project will include the production of a crowns up brand standards manual, and designed collateral items.